This new brand (Leighton) will be competitive in the marketplace towards skin care products. The target group for this skin care products is toward women aged 20 – 25 years old because skin care products are mostly targeted toward female. The three personality traits for my cosmetic products are Elegant, Miminalist, Contemportary. The overall design is simple and fun for the over outcome. The design theme I choose was self care and I choose to do my design on specifically on the lavender because the brand of these products is Leighton The meaning in English of the name is: Herb garden. I choose one of the herb to showcase my design and that was lavender scent that can be showcased as self care products. The colour choices is easily undestood and the pattern shown a general usually meaning of the theme of my products.